How they are each using AI to attract advertisers

In this photo illustration, the Meta Platforms logo is seen displayed on a smartphone and the words « Monthly subscription » and logos Facebook and Instagram.

Rafael Henrique | Lightrocket | Getty Images

Meta Platforms (META) is trying to beat TikTok at its own game. The Chinese-owned platform exploded on the scene in 2016, using artificial intelligence to drive engagement. Now, Meta is ramping up its own AI capabilities to supercharge its services, including short-form Reels videos on Facebook and Instagram — a strategy that can help it turn the tide on advertising market share lost to TikTok.

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